Mirinda — Wholesale Supply

An enquiry for Mirinda rarely arrives as a clean line item. It arrives as a flavour name, and often a flavour name we have to check against a production territory before we can say whether it exists in Europe at all. Iguazu Trading exports the brand from Madrid as genuine EU-produced stock in the manufacturer's own sealed packaging, by the case, the pallet or the full container load, alongside the rest of the beverage lines we load for export. This page deals with the part of a Mirinda order that actually causes trouble: which version of the brand you are buying, and what is printed on the pack when it arrives.

One name, several ranges

Mirinda was created in Spain in the late 1950s and has belonged to PepsiCo since 1970, but it has never been run as a single global range. Production territories carry their own flavour sets, their own format ladders and their own artwork, and the gap between them is wider than it would be on a cola. Two importers can both be buying Mirinda and receive packs that share little beyond the logo.

The working consequence is that this line has to be specified by market version first and by flavour second. Do it the other way round and you end up comparing offers that were never comparable, usually discovering the difference at the point of delivery rather than at the point of quotation. When we describe stock as EU-produced we are telling you where it was manufactured, and therefore what origin documentation can be issued against it. We are not telling you it matches what a bottler in your own region packs, and where your accounts are used to a local pack we will say plainly what will look different.

Flavour names do not travel

Orange carries the volume everywhere and is the only variant we would treat as constant. Around it sits a shifting set of extensions built on apple, strawberry, citrus and a rotation of local specialities, ranged in some countries, withdrawn in others, and occasionally sold under a name that has no counterpart anywhere else. A buyer asking for something they have seen on a shelf abroad is quite often asking for a pack that has no European equivalent.

That is why there is no flavour list on this page. We take the requirement, check it against live allocation, and confirm in writing which variants can genuinely be covered and in which pack. If it turns out the requirement is really for an orange facing rather than for this brand specifically, we will tell you, because that is a different sourcing conversation and it is far cheaper to have it before a booking exists.

What is printed on the pack

European packs carry a labelling set built for the European market: the ingredient list, allergen information where it applies, a nutrition declaration per 100 ml, net quantity, best-before marking and the responsible food business operator, in the language of the member state the stock was produced for. That is what you receive, unaltered. The only question worth asking is whether it satisfies your own entry requirements as it stands.

Supplementary labelling at destination

Many markets require the mandatory particulars in a local language, and several require artwork or a specific declaration to be cleared before goods are admitted. Where over-stickering is permitted it is normally done after import, by the importer, against wording the destination authority will accept. We do not relabel, over-sticker or re-box: nothing leaves Madrid in anything other than the packaging the manufacturer applied. Tell us at enquiry which language set your entry needs and we will confirm what the offered allocation carries before you commit to it.

Deposit and recycling marks

Cans and bottles produced for a European market frequently carry deposit-return or recycling marks belonging to a scheme your destination does not operate. In most markets this raises nothing at customs, but it does get queried, usually by a retail customer looking at the base of a can and wondering what it means. It is a much easier question to answer in advance than from a warehouse aisle after a delivery has landed.

Format decides the shape of the load

The format ladder on this brand leans towards value and family occasions rather than towards single-serve impulse, which is close to the reverse of how a cola is usually ranged in northern Europe. Cans serve chillers, multipacks and vending. Single-serve PET carries kiosk and forecourt trade. Large take-home PET carries grocery, wholesale clubs and household consumption, and in several of the corridors that buy this brand hardest it is the primary selling unit rather than a secondary one.

That is a loading decision as much as a ranging one. Soft drinks are heavy for the space they occupy, so a container leaning on large PET reaches its weight limit long before it runs out of room. Buyers assembling the wider PepsiCo block put the cola and the lemon-lime on the same booking, with Pepsi and 7UP itemised as separate lines on one invoice, and then use the remaining cube for a lighter category rather than shipping air. Case counts, layer patterns, pallet builds and pallet positions per 20ft or 40ft are confirmed on the pro-forma against the allocation actually offered. We do not publish them, because they move with pack format and production run, and a figure that turns out to be wrong is worse than no figure.

Terms, ports and paperwork

Loading is from our Madrid warehouse, which is inland. Valencia lies roughly 355 km away and Barcelona roughly 620 km, each about a day's road haul, with Algeciras available as a transhipment alternative and Coslada, the Puerto Seco de Madrid, as the rail option. We trade on Incoterms 2020: EXW Madrid, meaning our premises and not a port, along with FOB, CFR, CIF and DAP. DDP is not offered as standard.

Export shipments travel with a commercial invoice, packing list, export declaration and transport document, a Certificate of Origin, and a EUR.1 movement certificate where a preferential agreement between the EU and your destination applies. If EU origin is doing real work in your duty calculation rather than sitting in the file as a formality, our explanation of what EU-sourced means on an export document is worth reading before you settle the Incoterm. We sell to trade buyers only: importers, distributors, wholesalers, retail groups and re-exporters.