Nutella — Wholesale Supply

A jar is not a bar, and it does not load like one

Almost everything else in this catalogue is light for the space it occupies. Nutella is the exception, and that single physical fact changes how a shipment containing it should be put together. A pallet of filled jars is dense. Stack a container with it and you will reach the payload limit with usable cube still empty above the load, which is the opposite of the problem confectionery normally presents.

Buyers who plan this line as though it were a chocolate load end up either paying to move air or, worse, discovering at the weighbridge that the booking has to be rebuilt. So this page starts with the load and works outwards to the formats, rather than the other way round.

Planning to payload rather than to volume

The working rule on a mixed booking is to build from the densest pallets first. The spread pallets set the weight budget; everything else is chosen to fill the remaining space without adding much to the scale. That is why a spread order pairs naturally with a bulky, light category rather than with another dense one, and why sending us the whole basket rather than one line at a time produces a better plan. Two dense categories in the same box is the most common way an otherwise sensible order becomes an expensive one.

Stow position matters for a second reason here. A heavy, rigid pallet belongs low in the load, both for stability and because nothing else in a confectionery container is built to carry it. Where jars are glass, the layer pads and the tightness of the wrap do more for arrival condition than anything that happens at sea, and a shoulder-to-shoulder build with no void in the layer is what stops movement inside the case. Our logistics planning covers how those builds and routings are put together from Madrid.

Cases to a pallet and pallets to a container are not published for this line. Both follow the vessel size and the run behind it, and a figure that fails to match what is standing in the warehouse is guesswork rather than specification. Both are written into the pro-forma against the allocation on offer.

Heat behaves differently in a filled jar

A spread is a good traveller without being an indifferent one, and what goes wrong with it resembles nothing that goes wrong with a moulded bar. Bloom is not on the list. Prolonged warmth instead encourages softening and separation of the oil phase, which shows through the glass and reads to a shopper as a fault even where the product is perfectly sound. A dense pallet also holds whatever temperature it reaches for longer than a pallet of boxed bars, which cuts both ways: it warms slowly and it cools slowly.

What manages it is where the pallet sits inside the box, which weeks you sail, and, where the corridor and the calendar justify it, controlled equipment with its set points written onto the booking instead of assumed. Thresholds in degrees are not quoted here; the useful answer follows the lane, the month and the wait at the far end. Give us the discharge port and the weeks you intend to sail and the offer arrives with a routing view attached to it.

Declared life as planning slack

Here a sealed spread has a genuine advantage over most of the confectionery cluster. Long declared life leaves an importer real room against the rule, applied at entry by a good many destinations and imposed on top of that by plenty of retail groups, that a set share of declared life must still be unused when the goods present. The share is theirs to fix rather than ours, and it is measured on arrival rather than at loading, which is the detail that catches people out on a long routing or wherever bonded storage sits in the middle of the chain.

Tell us the requirement you work to at enquiry stage and the load date, sailing and dating are planned backwards from it and confirmed before anything is committed. It is a five-minute conversation at the front of a deal and an expensive one at a border.

Formats, and deciding which business you are in

Underneath the freight question sits a ranging question with a clean answer: work out which of two businesses you are entering before you ask anyone to quote. Retail is a question about jar sizes and a promotional calendar. Foodservice and production are questions about bulk formats and reorder cadence, put by somebody planning against covers served or a production schedule, for whom continuity outranks any mechanic. Plenty of buyers end up running both, and the two still want quoting separately on one offer, since an average of them describes neither.

• Small retail jars for trial, travel retail and markets new to the brand
• Mid-tier jars, where most of a grocery listing's rate of sale sits
• Family jars for modern trade, cash-and-carry and promotional volume
• Catering formats for open service, crepe and dessert operations and bakery input
• Single-serve portions for hotel breakfast, transport catering and cafe service

One warning worth repeating: a listing carried entirely on the largest jar looks efficient on freight and underperforms on units, because the shopper who would have tried the brand at a low ticket never gets the chance. Which sizes we can actually offer is settled at the point of quotation, because what exists in which format changes with the runs.

On the shelf the jar sits with breakfast goods and sweet biscuits rather than inside the chocolate block, and it is one of very few things adjacent to confectionery that sells at much the same rate all year round. Buyers who want a contrasting second anchor on that fixture usually price the caramelised biscuit and spread listing alongside it, and the wider ambient range sits under food and grocery lines.

Order units, documents and terms

Case, pallet and full container load are all available, and mixed-brand pallets are ordinary. Stock is EU-produced and leaves in the manufacturer's own sealed cases with batch and date coding intact; nothing is re-boxed, overlabelled or relabelled, and we hold no appointment from any brand owner. Loading is at our Madrid warehouse, so EXW on our offers is the seller's inland premises rather than the quay, with FOB, CFR, CIF and DAP available through Valencia and Barcelona. DDP is not part of the standard offer. Commercial invoice, packing list, export declaration and transport document travel with every shipment, plus a Certificate of Origin and an EUR.1 movement certificate where a preferential trade agreement applies. The commercial framework behind all of that is set out in our terms of sale.