Jacobs Krönung — Wholesale Supply

Why the brick decides the order

Ground coffee is sold in a hard brick because it has to be. Roasted beans go on releasing carbon dioxide for days after they leave the roaster, and the moment they are ground the surface exposed to oxygen multiplies. The vacuum brick is the industry's answer to both problems at once: rest the coffee until it has degassed, draw the air out, seal it into a block rigid enough to hold its own shape. For anyone buying Jacobs Krönung at export volume that is not background reading. It explains why this line survives a long sailing better than most roast and ground, and it sets the rules for how the pallet underneath it has to be built. Krönung is one of the roast-and-ground references in the coffee and tea range we export, and this page is about the pack rather than the cup.

What a pallet of vacuum bricks actually does

A brick is square, rigid and dimensionally repeatable. Layers interlock, the stack does not settle over a five-week sailing, and a wrapped pallet arrives looking close to how it left. That is more than can be said for a pouch and a great deal more than can be said for glass.

The trade-off is that the brick has one failure mode and it is silent. It does not smash and it does not spill. It loses its vacuum, goes soft under the thumb, and the coffee inside starts staling on a clock nobody can see from the outside. A strap pulled tight across an unprotected edge, a corner clipped by a forklift tine, a top layer carrying a load the carton was never designed to take — any of those will do it, and none of them announce themselves until a case is opened at the far end.

So the handling regime is deliberately unexciting. Corner boards, consistent layer patterns, no carton overhang, nothing dense stowed above the coffee, voids filled so pallets cannot walk around inside a moving box. Groupage warrants more thought than a full load, because a part-container consignment is broken down and re-stacked at least once by people who cannot see inside your cartons and have no reason to treat them gently. Say at enquiry stage whether you are buying FCL or LCL; it changes how the pallet is built, not only what the freight costs. Our note on pallets and containers covers the general case.

Four constructions, four different clocks

Jacobs is not a single packaging problem. The range spans four quite different constructions, and each ages and travels on its own terms:

• Vacuum bricks — roast and ground, hard-packed, excellent on a pallet, unforgiving of a punctured seal.
• Whole bean — packed in a valved bag precisely because the beans are still degassing; softer, more willing to deform under load, and bought by grinders, offices and foodservice rather than by households.
• Instant jars and refills — soluble coffee is the most chemically durable of the four, which moves the fragility out of the coffee and into the glass.
• 3-in-1 sticks — coffee, whitener and sugar in a sealed portion; light cartons that are forgiving inside a mixed load and reach counters a 500g brick never sees.

Buyers often ask which of the four to lead with. The honest answer is that the channel decides, not the brand. A supermarket listing is anchored on the brick, a discount fascia frequently prefers the refill arithmetic, and forecourt and kiosk trade across much of the CIS and MENA runs on sticks. We would rather agree the split with you than ship a flat assortment and let the slowest line set your reorder date. Where the instant tier is the larger part of the plan, it is worth pricing the Nescafé listing on the same enquiry so the soluble side of the fixture is not built from one supplier's leftovers.

The text on the brick is part of the specification

Stock moves around the export trade with several different language sets printed on the pack and the lid, and which one you receive governs whether the goods can go on a shelf at destination at all. Two buyers ordering the identical coffee — one supplying Almaty, one supplying Doha — are ordering two different articles as far as their own customs entries and their own retail customers are concerned.

Name the destination market with the enquiry and the languages available on the allocation we are actually offering are confirmed in writing before you commit. Goods ship in the manufacturer's own sealed packaging, with artwork, ingredient declaration and date coding as the producer applied them; nothing is re-boxed or relabelled here. Where an import market requires an additional panel at entry, over-labelling is handled as an agreed and priced line on the order rather than quietly assumed.

Where Krönung is already a habit

Jacobs is a German roasting name, and for a re-exporter that provenance is the commercial argument rather than a piece of packaging romance. It is why the brand reads as European stock on shelves a long way from Germany, and why buyers ask specifically for EU-sourced product rather than for whatever is cheapest in a given week. The established corridors run east and south, and each one has its own pack-size and pack-language habits — a market that buys the 500g brick weekly behaves nothing like one built on sticks and jars. We ship worldwide and have no fixed market list; what we do have is a strong preference for knowing which corridor you are in before we quote.

Loading out of Madrid

We are Iguazu Trading, a trading name of Iguazu Fragancias SL, and we load from Madrid. That is an inland point, which is worth stating plainly because EXW Madrid means the seller's premises and not a quay: a buyer on EXW takes the goods at our warehouse and owns the road leg from there. Valencia is roughly 355 km away and Barcelona roughly 620 km, both comfortably a day's haul, with Algeciras available as the transhipment alternative and Coslada as the rail option. Beyond EXW we trade FOB, CFR, CIF and DAP; DDP is not offered as standard. Every consignment travels with a commercial invoice, packing list, export declaration and transport document, with a Certificate of Origin and an EUR.1 movement certificate where a preferential agreement applies to your destination. We are an independent distributor of genuine brand-owner stock and hold no appointment from any brand named here.

Dating, quantities and the figures that stay off this page

Two numbers get asked for constantly and are not published here, because publishing them would be a guess. The first is remaining shelf life on loading. What the pack declares is a manufacturer's figure; what governs your clearance is how much of it survives to the moment the doors are sealed, and that depends on the dating of the allocation, the sailing and how quickly your entry clears. Tell us the minimum your authority and your retail customers require and it is confirmed in writing before dispatch. The second is pallet and case configuration. A brick pallet, a jar pallet and a stick pallet are not the same object, and what can genuinely be loaded in the week you order is more useful to you than a catalogue figure that may not match the run. Both are settled on the pro-forma, which is the only document quantities are ever fixed against. If a written offer is what you need next, send the enquiry through and it is answered inside a business day on listed brands.